Experience type
Augmented reality tutorials
The gesture to reproduce is overlaid on reality: where to place the product, which way round, how far. The demonstration happens on your own face or your own object rather than a model's, which closes the gap between the video and actually doing it.
9 creations, published between 2020 and 2024. Distributed on Snapchat and TikTok. Including work for RED Bull, Sephora and Allianz.