Sector
Augmented reality for make-up
Make-up is where virtual try-on converts best, because the question is simple and immediate: this shade, on my skin. Everything hinges on colour accuracy, how the texture holds, and respecting the full range of skin tones.
19 creations, published between 2022 and 2024. Distributed on Snapchat, 8th Wall (WebAR) and TikTok. Including work for NYX, Sephora and Paco Rabanne.