HomeImmersive Ads

Advertising is no longer shown.
It is experienced.

Virtual try-on, games, augmented landmarks: interactive advertising formats that turn an exposed audience into an engaged one. The product is tried on, the brand is handled, the experience is shared.

Official partner of Snapchat, TikTok and Teads · Produced in-house · GDPR-compliant

Brands that chose interaction

Brands that chose interaction : Lacoste, Gucci, Cartier, Sephora, Nike, adidas, Maybelline, Xbox, Disney, Paris Saint-Germain, Snapchat, TikTok, Teads.

01 The challenge

What is watched fades. What is lived stays.

An image carried by sound anchors better than a line read on a page: video advertising established that. Experience takes it one step further. As soon as the audience acts, attention becomes deliberate and the memory personal. The brand is no longer watched, it is lived.
The problem

Passive exposure leaves little behind.

Attention that is endured fades with the next piece of content, whatever the budget behind it.

Our answer

Active engagement builds memory.

Interaction turns a viewer into a participant. Attention becomes deliberate, therefore remembered, and the audience keeps an image linking your brand to their own gesture.

The problem

Uncertainty slows the purchase decision.

Size, shade, fit: doubt is paid first in hesitation, then in product returns.

Our answer

Virtual try-on removes the doubt.

Shoe, glasses, watch, bag, make-up: the product sits on the body in real time and follows the movement. The audience no longer looks at the brand, it wears it. 114 try-ons in our gallery: Lacoste, Gucci, Cartier, Fendi, adidas.

The problem

A campaign that ends leaving nothing.

The impression is counted then forgotten: no trace for the audience, no data for the brand.

Our answer

An asset for the audience, data for the brand.

The audience keeps an image, a score or a reward. The brand gains shared content and GDPR-compliant measurement.

02 In the field

The product is tried on. The game is replayed.

Gucci, Sephora, Cartier, Nike, Xbox, PSG, Disney: activations designed for interaction.
03 The formats

From virtual try-on to gamification.

Four families of formats, produced in-house and delivered where your audience already is: Snapchat, TikTok, Teads, or your own pages.
Virtual try-on (VTO)

The product worn before purchase.

Shoe, glasses, watch, bag, make-up: the product sits in real time and follows the movement.

  • 114 try-ons in our gallery
  • Foot, head, wrist, complexion
  • Snap Ads, Teads display, WebAR
Games and gamification

A score to beat, a reward to win.

Gesture-controlled mini-games, races, quizzes, instant wins: the audience plays, replays and shares its score.

  • 48 playable pieces produced
  • Race, aim, quiz, prize draw
  • A reward or a promotional code
Augmented landmarks

The landmark that reacts to a phone.

Facade, shop window, monument: the installation appears as soon as the audience points a phone at the location.

  • The Eiffel Tower for Meccano
  • La Malmaison for Disney
  • On Snapchat or in WebAR
Delivery

Where the purchase decision is made.

The same piece runs as a Snap Ad, as interactive Teads display, or on your own pages, with no app to install.

  • Official partner of Snapchat, TikTok, Teads
  • Interactive display on partner sites
  • WebAR, no app required
05 AR ads

Try it, play it, share it.

Snap Ads, Teads display, WebAR: hover to play.
A launch, a sponsorship, an opening?

Let's turn your next campaign
into an experience.

Send us the product, the date and the platform. You receive the recommended format, the production timeline and the associated budget.